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Brand Marketing and Digital Merchandising

BMW Virtual Sales CenterAre you a CPG or brand marketing executive tasked with increasing sales and market share? Are you looking for innovative ways to break through the clutter of advertising messages and communicate your key brand and product attributes to prospects at the point of purchase decision to capture more customers and sales?

Deliver on the promise of synchronized multi-channel brand merchandising by optimizing high-impact interactive sales, marketing and digital signage solutions using Netkey applications.

Leading brands including AOL, BMW, Johnson & Johnson, Kraft, Nationwide Insurance, Pfizer, Serta, ServiceMaster and others count on Netkey to bring SIUtheir products and services closer to customers in retail stores and other consumer environments and drive new sales.

In one market research study conducted for a leading CPG manufacturer, interactive kiosks increased shopper visits to the product shelf in grocery by 200%. Total purchase intent for the brand of being marketing increased dramatically after the interactive unit was placed in stores:

  • “Definitely Would Buy”: 7% before the interactive unit was used, 23% after
  • “Probably Would Buy”: 9% before the interactive unit was used, 18% after

Want to achieve similar results? Netkey can help. Netkey Brand Marketing Applications include:

  • Interactive Point-of-Purchase Displays
  • Guided Selling
  • Product Information and Configuration
  • Shelf-Mounted Interactive Systems
  • Digital Signage Marketing and Advertising
  • Coupon and Product Sample Dispensing
  • Loyalty Program Registration and Access

 

 

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